Colors are omnipresent in our daily lives and shape our perception of the world. They influence our emotions, behaviors, and choices, whether in fashion, design, or even sports. Far from being chosen randomly, they follow psychological principles and constantly evolving trends.
Each color carries meaning and emotion. Certain shades create specific moods and influence our well-being.
Take the example of Terracotta, a vibrant and authentic color. Present for centuries in our daily lives, from artisanal pottery to tiled roofs, it exudes a timeless strength. At Hercule Studio, it adorns the Galé Comfort Pad and the Archy Exercise Mat , bringing a feeling of stability and connection to the earth. Ideal for a dynamic and engaging practice, it invites you to move with pleasure, to anchor yourself while maintaining a beautiful energy.
On the other hand, the Dune shade, also present on the Galé Comfort Pad as well as the Archy Exercise Mat , inspired by natural landscapes and mineral materials, gives a minimalist and modern touch to sports accessories.
Colors influence our performance: warmer shades boost energy and motivation, while cooler tones, like blue, bring a sense of serenity. Brands are using these codes to shape spaces and objects in line with the emotions they want to evoke.
The impact of color trends
Color trends are influenced by social, economic, and technological factors. In the era of responsible consumption, palettes are turning toward nature-inspired hues, reflecting a need to return to our roots.
Hercule Studio embraces this dynamic by favoring lasting, timeless colors over fleeting fads. From energizing greens to soothing beiges, each shade is designed to promote well-being and strengthen the connection with the environment.
Major brands, like Pantone, play a key role in these trends. Each year, the designation of a "color of the year" influences various fields such as design, resonating with contemporary concerns. Thus, Hercule Studio draws inspiration from the shade "Mocha Mousse" to offer its Pantone Mar and Pantone Archy sets, combining aesthetics and ecological commitment.
A strong visual identity
Beyond trends, colors are a fundamental element in building a strong visual identity. They allow brands to stand out and connect with their audience.
At Hercule Studio, colors are more than just decorations. They embody our values: well-being, respect for the environment, and innovation. Each shade is carefully chosen to offer our customers an immersive and harmonious experience.
In a world saturated with images, color remains a powerful tool for capturing attention and asserting identity. More than just an aesthetic choice, it is a language in its own right, conveying emotions, trends, and deep commitments.