Brand
Hercules Studio
Hercule Studio is a French brand of designer and original sports items.
Founded in 2023 by Jérémy and Joy, former high-level athletes, Hercule Studio was born from a passion for well-being and the design of graphic objects.
The brand is rethinking the world of sport using an innovative approach where emotions and aesthetics surpass the pragmatic dimension of sporting practice.
Each creation is based on the philosophy of “Beauty for Good” and combines design, creativity and know-how to re-enchant the practice of sport.
Philosophy
The 4 pillars of Hercules Studio
Symbolic
A strong identity
The founding philosophy: Beauty to do Good
It's scientifically proven that seeing, touching, or smelling something we like releases feel-good hormones. The therapeutic virtue of beauty is the subject of much research and is believed to improve certain physical and mental conditions. At Hercule Studio, we believe in the power of "Beauty for Good" to boost motivation.
The symbolism of the name: Hercule Studio
Hercule Studio was born in the south of France. Bathed in Mediterranean influences, the name Hercules draws its origins from the imagination of Greek mythology, populated by aesthetics, dreams, and legends. The demigod Hercules, renowned for his strength, courage, and quest for perfection, reveals his physical and spiritual exploits in the myth of the 12 Labors of Hercules.
The creation of 12 H to convey a complete and immersive universe
Taking up the myth of the 12 labors of Hercules, we imagined 12 variations of "H" symbolizing different territories of expression and research for the brand: creativity, aesthetics, timelessness, know-how, sensoriality, sustainability, desirability, design, well-being, energy, rigor and collective spirit.
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