At the height of the first lockdown, a realization dawned: the fitness world was flooded with products that were either highly functional but unattractive, or beautiful but impractical. Worse still, many were mass-produced with no regard for sustainability, made from toxic materials that contradicted the very idea of wellness.
As former elite athletes, Joy Lucas and Jérémy Arbibe saw an opportunity: not only to fill a gap in the market, but also to completely rethink our perception of sports accessories. Thus was born Hercule Studio, a brand where design and performance are in harmony with sustainability as a fundamental principle.
The birth of Hercule Studio and the philosophy of “Beauty for Good”
Since 2023, the brand has been built on a simple yet powerful belief: beauty enhances motivation and well-being. It is scientifically proven that seeing, touching, hearing, or tasting something we like immediately releases hormones linked to well-being. The therapeutic virtue of beauty is at the center of numerous studies, notably published by the British Journal of Psychiatry. In some countries, such as Canada, for example, it is possible for doctors to prescribe museum sessions to their patients in order to improve certain physical and mental pathologies. We believe in the power of Beauty to do Good, and Hercule Studio illustrates this through each of its creations.
A 360° experience: accessories designed for every aspect of your practice
Our products combine performance and aesthetics to deliver a unique experience. The Archy exercise mat, with its arched design inspired by Mediterranean architecture and high-density PU foam, ensures optimal comfort. Larger than traditional models, it blends harmoniously into any training space. Each Archy exercise mat comes with a Digital Certificate of Ownership , reinforcing our commitment to responsible craftsmanship and consumer trust.
Designed for yogis, the Mar Yoga Mat offers exceptional grip and support, with a 70s-inspired textured surface for perfect stability. For added comfort, the Galé Comfort Pad protects joints and supports on-the-go workouts.
Practical and elegant, the Soca carrying strap, made of vegetable leather, makes it easier to transport rugs. Finally, our Energizing sanitizing scented spray , with natural essential oils, purifies and energizes the training space.
Innovate to transform your sports practice
As we celebrate two years of innovation, we remain committed to pushing the boundaries of sports accessories, creating movement experiences that transform the way people interact with their bodies and minds. New products and projects await you!